Report by : Gan Yung Chyan
/ KUCINTA SETIA
Distributed to All Press & Travel Professionals
All Images courtesy : Aer Lingus
Founded on 15 April 1936, Aer Lingus is Ireland's national flag carrier headquartered in Dublin. Its fleet consists of 67 aircraft flying to more than 100 cities in the UK and Europe and 17 direct routes to North America. It transports more than 12 million passengers every year.
To strengthen Aer Lingus' position as a leading operator on the North Atlantic route, Aer Lingus plans to increase its North Atlantic fleet from 17 to 30 by 2023, including 16 A330 wide-body jets and 14 new A321 aircraft.
On 17 January 2019, Aer Lingus launched a new brand identity designed by renowned design agency Lippincott to support its ambition to become the leading airline in the North Atlantic. It is rolling out its new brand image on its livery, products, services, crew attire and in airports gradually.
Dara McMahon, Director of Airline Marketing and Digital Experience at Aer Lingus, said, “Although the unique green body livery and conspicuous clover logo are loved in Ireland, but on the international market, Aer Lingus feels that it is an airline that can bring passengers to Ireland, but not to North America. The results of our survey show that green and clover must be preserved, but they must be updated to create a new feel.”
Above : New and old logo comparison.
The clover is the national flower of Ireland, and Aer Lingus has introduced the graphics of clover in the logo since 1965. This brand update retains this iconic element but does the details. The new logo is full and rich in color, and the lines of the pattern are more rounded and more solid. The overall pattern adds some inclination, giving a feeling of vitality and speed. The leaves of the clover are heart-shaped, which symbolize warmth and hospitality of Aer Lingus' crew.
The font on the Aer Lingus logo has also become a "Diodrum" font, the main colour is cyan, the lines are slimmer, smoother and more modern.
Aer Lingus introduced a new livery on an Airbus A330-300 aircraft with registration number EI-EDY. Different from the bold combination of green and white, the new aircraft is painted in a pure white body, and the tail, engine and wingtips are blue-green, giving the design a modern look. The new aircraft is painted with four clover, the first in the new logo, the second on the rear wing, the third on the door, and one on the wing tip - the best location for netizens. Hence the new brand livery (second livery above) is more concise and more modern than the old (first livery on the top picture).
In fact, the pure white body and tail are matched with a simple logo – this style of aircraft livery seems to be gradually becoming a trend. In February 2018, Lufthansa also upgraded its brand to simplify the colour scheme and minimize its design and logo.
Aer Lingus CEO Sean Doyle said that the airline has made many changes to its services, and in line with its role as a "modern airline", brand upgrades are also expected to draw attention to these changes.
Aer Lingus' new brand image will be gradually released on channels and platforms such as the Aer Lingus app, its official website, on its inflight collectibles, airline memorabilia, check-in counters and departure gates, and these products and services are expected to be fully updated by 2021. The new crew uniform will be designed by Louise Kennedy and is expected to be launched later in 2019.
/ KUCINTA SETIA
Distributed to All Press & Travel Professionals
All Images courtesy : Aer Lingus
Founded on 15 April 1936, Aer Lingus is Ireland's national flag carrier headquartered in Dublin. Its fleet consists of 67 aircraft flying to more than 100 cities in the UK and Europe and 17 direct routes to North America. It transports more than 12 million passengers every year.
To strengthen Aer Lingus' position as a leading operator on the North Atlantic route, Aer Lingus plans to increase its North Atlantic fleet from 17 to 30 by 2023, including 16 A330 wide-body jets and 14 new A321 aircraft.
On 17 January 2019, Aer Lingus launched a new brand identity designed by renowned design agency Lippincott to support its ambition to become the leading airline in the North Atlantic. It is rolling out its new brand image on its livery, products, services, crew attire and in airports gradually.
Dara McMahon, Director of Airline Marketing and Digital Experience at Aer Lingus, said, “Although the unique green body livery and conspicuous clover logo are loved in Ireland, but on the international market, Aer Lingus feels that it is an airline that can bring passengers to Ireland, but not to North America. The results of our survey show that green and clover must be preserved, but they must be updated to create a new feel.”
The clover is the national flower of Ireland, and Aer Lingus has introduced the graphics of clover in the logo since 1965. This brand update retains this iconic element but does the details. The new logo is full and rich in color, and the lines of the pattern are more rounded and more solid. The overall pattern adds some inclination, giving a feeling of vitality and speed. The leaves of the clover are heart-shaped, which symbolize warmth and hospitality of Aer Lingus' crew.
The font on the Aer Lingus logo has also become a "Diodrum" font, the main colour is cyan, the lines are slimmer, smoother and more modern.
Aer Lingus introduced a new livery on an Airbus A330-300 aircraft with registration number EI-EDY. Different from the bold combination of green and white, the new aircraft is painted in a pure white body, and the tail, engine and wingtips are blue-green, giving the design a modern look. The new aircraft is painted with four clover, the first in the new logo, the second on the rear wing, the third on the door, and one on the wing tip - the best location for netizens. Hence the new brand livery (second livery above) is more concise and more modern than the old (first livery on the top picture).
In fact, the pure white body and tail are matched with a simple logo – this style of aircraft livery seems to be gradually becoming a trend. In February 2018, Lufthansa also upgraded its brand to simplify the colour scheme and minimize its design and logo.
Aer Lingus CEO Sean Doyle said that the airline has made many changes to its services, and in line with its role as a "modern airline", brand upgrades are also expected to draw attention to these changes.
Aer Lingus' new brand image will be gradually released on channels and platforms such as the Aer Lingus app, its official website, on its inflight collectibles, airline memorabilia, check-in counters and departure gates, and these products and services are expected to be fully updated by 2021. The new crew uniform will be designed by Louise Kennedy and is expected to be launched later in 2019.
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