Report by : Gan Yung Chyan, KUCINTA SETIA
Image of China United Airlines’ new brand-painted aircraft and new flight attendant uniforms: Web Screenshot synthesis
On 16 January 2024, China United Airlines holds its new livery imagery launch conference. The new brand image marked with "C" is officially unveiled, marking a breakthrough step for China United Airlines in brand building. The press conference is held at Beijing Daxing International Airport and is broadcast live online simultaneously.
Image of China United Airlines' new logo : Web Screenshot
The new logo of China United Airlines is simple and powerful. It follows the core elements C and U in the original brand logo "CUA". The two letters form a circle, symbolizing unity and connection, as well as circulation and innovation, highlighting the pursuit of innovation, a mental state of change and hard work. The three arcs of the "C" in the new logo represent China United Airlines' focus on society, employees and customers.
Image of China United Airlines' classical livery before the new logo makeover : Researcher's Picture
As a state-owned innovative and economical airline, China United Airlines has actively built a diamond-shaped route network with Daxing, Foshan, Chengdu and Wenzhou as fulcrums. It flies 122 routes and reaches 91 cities across the country. The current fleet size is 60 aircraft, including painted ones. It has a fleet of 13 aircraft and transports more than 10 million passengers annually.
Image : Researcher's Picture
China United Airlines has always adhered to the original aspiration of "people's aviation for the people", used innovation to drive self-reform, created a new generation of data product platform, and continuously launched iterative upgrades of ticket products such as "random flight" and "blind box" to provide passengers with diverse and comprehensive travel options and affordable travel choice.
"The upgraded brand logo and image will inject new vitality and power into China United Airlines, promote the company to continuously improve its service level, and bring a better travel experience to passengers." said the relevant person in charge of China United Airlines.
Image of China United Airlines' new livery : Jay Lee's Picture
At 3.30 pm on 16 January 2024, China United Airlines’ newly painted flight KN5899 takes off for Guangzhou. Through the live broadcast, all walks of life have witnessed the important historical moment of China United Airlines' new departure. It is reported that China United Airlines has completed the paint replacement of three aircraft. In addition to retaining the existing 13 painted aircraft, the entire fleet will be "renovated" based on the original painting replacement cycle.
In 2024, China United Airlines will uphold the concept of sincere service, leverage its brand advantages, and actively expand domestic and international routes. It plans to launch new popular flight routes to Beihai and Turpan, as well as international routes such as Fukuoka and Vladivostok, thus striving to build a "world-class" airline, an innovative economy airline.
No comments:
Post a Comment