Reports by : Gan Yung Chyan, KUCINTA SETIA / Images : 9air
News (1)
9air unveils new livery and brand upgrade plan today
On 13 September 2023, Guangzhou-based 9air unveils its new aircraft painting and brand upgrade plan and launches its new brand value concept. 9air plans to deeply explore the South China market, create a travel plan for young people, rely on aviation as a carrier to launch a travel ecology for young consumer groups, and encourage young people to travel lightly and enjoy the fun of flying.
News (2)
9air encourages travellers to "dress lightly and simply"
"I am very happy to see that 9air has a new beginning. We hope to establish emotional resonance with young consumers through the new image and fly happily together." Ms. Zhang Wei, Vice President of 9air, said: "We encourage young people to dress lightly and simply. Traveling and exploring the wonders of the world through flying coincides with the social consensus of low-carbon and environmental protection. We will further improve our service products and encourage young people to plan their own itineraries. We provide menu-based services for everyone to get what they need and abandon waste." .
News (3)
9air starts to upgrade its livery image in April 2023
9air's new brand upgrade plan starts in April 2023. It is a decision made through research on the current situation and development trends of the civil aviation market. This is the first brand refresh of 9air since its ninth anniversary. Itinvited a well-known domestic design team to "principle" the design, and the design manager fully considered the airline's brand and operational demands to create the design. The newly designed logo is more concrete in the font shape of 9, with smoother and rounder lines and a more balanced feel. At the VI application level, southern Guangdong cultural elements are used to extend, and elements such as lion dances, food, and arcade flower windows are used to create southern Guangdong cultural memories. At the same time, 9air also announced its new aircraft painting. The painting design highlights the low-cost, youthful product proposition. The design style continues the existing polka-dot painting style and takes into account the overall retention. White and visual breathing are unified in the use of colours to enhance brand recognition.
News (4)
9air's new livery aircraft to be unveiled in December 2023
The new livery aircraft is expected to be painted in December 2023. 9air takes "Easy and simple travel, flowers bloom in Guangdong" as its brand promise, advocating "the more relaxed and more comfortable you are" to achieve the brand goal of "leading the trend of low-cost aviation".
Since its establishment, 9air has always adhered to the low-cost operation concept to create the most cost-effective air fares to benefit the public’s air travel. In order to benefit passengers to the greatest extent, Jiuyuan Airlines insists on launching a "Must Promotion Every Nine" campaign on the 9air official account every month, and some air tickets are even as low as 9 RMB.
News (5)
Optimizing ticket and cabin service products based on "low price, not cheap" product guidance
At this launch event, in addition to announcing a new brand livery image, 9air will also cooperate to optimize ticket and cabin service products, using "low price, not cheap" as product guidance, in travel packages, one-price all-inclusive tickets and flexible fare products. Let consumers get what they need, and insist on cultivating passengers' rational travel decisions.
News (6)
9air aims to promote Guangdong culture and cuisine to travellers
In terms of cabin service products, 9air will comprehensively promote Cantonese boarding greetings and cabin broadcasts. The company also plans to start with Cantonese cuisine to create a local specialty catering consumption experience. Passengers can make reservations in advance on the official website and 9air app or but during the flight.
News (7)
9air aims to enrich inflight shopping experience
9air will also enrich the inflight shopping experience, provide more personalized high-quality merchandise and aviation peripheral products, and optimize the sales process. 9air has launched Alipay offline payment function, and travellers can purchase aviation peripheral products by paying in the air.
News (8)
9air's new crew uniform to be unveiled in 2024
After the refresh, 9air plans to carry out extensive cross-industry cooperation and will link up with aviation and travel-related industries to create a comprehensive aviation consumption scenario and jointly provide passengers with a better flight experience. In addition to the brand and aircraft livery upgrades announced on 13 September 2023, 9air will openly solicit new uniform design proposals from the public. It hopes that flight attendants will break away from the constraints of traditional uniforms, fully consider the appearance and comfort of clothing, free stretch, and combine lightweight and environmental protection ideas. The new uniforms are expected to be launched before the first quarter of 2024.
News (9)
9air aims to establish emotional links with passengers
In the future, the upgraded 9air brand will pay more attention to establishing emotional links with passengers. Through cooperation with well-known brands in the development of innovative products, it will promote cross-border cooperation and joint promotion, enrich passengers' travel experience, and create a relaxed, friendly, energetic and youthful atmosphere.
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