Dragonair officially known as Cathay Dragon on 21 November 2016

Report by : Gan Yung Chyan
                   / KUCINTA SETIA
Distributed to All Press & Travel Professionals

Dragonair, the regional subsidiary of Cathay Pacific, will be officially known as Cathay Dragon on 21 November 2016. Rebranding of its office products has begun after the week-long Chinese New Year holidays of Hong Kong early this year.

Dragonair formally announced on 29 January 2016 to Sayacinta - Airpost that the image rebrand is to reflect the closer partnership with Cathay Pacific and the shared brand values of Dragonair and Cathay Pacific and their common heritage as both airlines believe in "offering passengers one seamless brand experience" in a clear and simple manner.

The logo of Cathay Dragon shows the iconic Cathay Pacific-style brushwing design in a slightly deeper and richer tone of red, the colour of Dragonair while the iconic well-known dragon logo of Dragonair will be retained on the nose of its every aircraft, starting from one of its Airbus A330 aircraft which will present the rebranded livery in April 2016. According to Dragonair, there is a slight colour gradient added to the dragon's back and some of the dragon's details have been simplified. 

The rebranded livery aims to reflect the heritage and award-winning reputation of Dragonair in its China travel market. These qualities will also be manifested gradually across to its cabin and onboard products. A major international advertising and marketing campaign will also be launched to promote recognition of Cathay Dragon and the benefits the rebranding will bring to passengers.

Dragonair said  "Moving between Cathay Pacific and Cathay Dragon will feel familiar yet fresh across all aspects of the passenger journey. Both airlines will offer a premium in-flight experience, but each will have its own distinct personality that reflects the specific needs of our passengers. In-flight meals, for example, will continue Dragonair's tradition of providing the best of Chinese and Hong Kong cuisine."

Since becoming the subsidiary of Cathay Pacific in 2006, Dragonair has operated flights to 23 international destinations including Siem Reap, Phnom Penh, Yangon, Manila, Kota Kinabalu, Beijing and Hiroshima. In 2015, it carried more than 7 million passengers. The combined annual passenger number of Dragonair and Cathay Pacific grew from 22 million to more than 34 million last year. In March 2017, it takes over Cathay Pacific to operate scheduled flights to Kuala Lumpur from Hong Kong on a daily basis.