The plan outline is based on three main objectives:
- Create an efficient, innovative and competitive air carrier, able to offer the country quality connectivity in synergy with the strategic sectors of premium leisure and international business, placing the best service to customers - businesses, people and families - combined with social, environmental and economic sustainability, through careful and prudent management of resources.
- Develop a network of alliances aimed at expanding ITA's range of action, increasing its growth and employment prospects, optimizing its investments in fleet and systems.
- Anchoring the network start-up, fleet and operating structures to the reality of the current context and their development, gradually and prudently, to the resumption of post Covid traffic, to ensure the public shareholder an efficient use of capital such as to allow an economic return on the amount invested, in line with the market. This, albeit in a still uncertain context, in which it remains difficult to accurately predict the evolution of demand and the consequent return on investments.
Operational Facts:
- Focus on the Rome Fiumicino Airport as main hub and Milan Linate Airport.
- Corporate structure with a holding company that will manage the flight operations, on which two subsidiaries will depend - and therefore with their own independent financial statements, which make it possible to constantly check their performance and compliance with the economic-financial balance - with specific skills in maintenance and handling, initially 100% controlled by ITA.
- Investments in digital systems and platforms to guarantee the customer experience of quality travel, as a distinctive element of the offer, and to develop a flexible and lean organization.
Marketing Facts:
- ITA aims to become the first choice on international destinations to and from Rome Fiumicino and to be the key company for business and leisure traffic to and from Milan Linate.
- The air cargo transport will be developed through the usage of jetliners belly cargo and the maybe in future a possible set up of a cargo division at Milan Malpensa airport is under overlook.
The business plan in the first year of operation envisions:
- 61 routes
- 52 aircraft
- Between 5,200 and 5,500 employees
International services from Rome:
2021: London, Amsterdam, Brussels, Paris CDG, Munich, Zurich, Geneva, Barcelona, Madrid. Algiers, Tunis, Athens, Tirana, Cairo, Tel Aviv
2022: Valencia, Malaga, Frankfurt, Marseille, Belgrade, Malta, Sofia
2023: Moscow, Beirut, Amman
2024: Kuwait City, Jeddah, Riyadh
Domestic flights from Rome:
Turin, Bologna, Trieste, Verona, Venice, Florence, Bari, Brindisi, Naples, Lamezia, Reggio C., Catania, Comiso, Palermo, Alghero, Cagliari, Olbia.
International services from Milan Linate:
2021: London, Amsterdam, Brussels, Paris CDG and ORY, Frankfurt. Nationals on Rome, Naples, Alghero, Olbia, Cagliari, Palermo, Catania, Comiso, Reggio Calabria, Lamezia, Naples, Bari, Brindisi
2022: London (other stopover), Geneva, Madrid, Barcelona, Luxembourg, Düsseldorf, Cologne, Stuttgart. National: Pescara
2023: Manchester, Hamburg.
By 2025 ITA will operate services up to 93 routes.
The future aircraft fleet is to be determined.
Discussions are in progress with the old Alitalia SAI for the purchase of some of the commercial assets such as the Alitalia AZ code, 055 IATA ticket issuing plate, Alitalia brand, London Heathrow slots and Programma Millemiglia, the frequent flyer program.
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