ITB Asia 2015 features luxury zone for the first time

ITB Asia 2015 Press Release : Messe Berlin

Original News by : Beatrice Hua

Edited by : Gan Yung Chyan

                 / KUCINTA SETIA

Distributed to All Press & Travel Professionals

ITB Asia, the ‘Trade Show for the Asian Travel Market’, has announced a partnership with DestinationElite to organize the show’s first ‘Luxury Travel & Hospitality Forum (LTHF)’ in 2015. DestinationElite is an online consumer facility for luxury travel, accommodation and experiences worldwide.

A half-day industry conference, LTHF will be DestinationElite’s main annual event in Asia that seeks to address the trends in the premium travel and hospitality sector. The industry briefing held at ITB Asia 2015, will host up to 100 DestinationElite members and 10 luxury buyers predominantly located in the Asia Pacific region. For the first time at ITB Asia, there will also be a luxury zone on the show floor specifically designed to cater to high-end exhibitors.

The eighth instalment of the leading regional trade show, organised by Messe Berlin (Singapore), will take place from 21 to 23 October 2015 at the Sands Expo and Convention Center, Marina Bay Sands.

“ITB Asia has been the region’s leading travel trade show for almost a decade now and our goal is to further increase and diversify our offerings to all attendees. Through our partnership with DestinationElite, visitors to the show can expect to acquire a deeper understanding on the booming luxury travel and hospitality industry in Asia” said Katrina Leung, Executive Director of Messe Berlin (Singapore), the organiser of ITB Asia.

DestinationElite will curate the content as well as identify and invite high calibre speakers and moderators for LTHF. Mark Greedy, Founder and CEO of DestinationElite and Welf Ebeling, Director of DestinationElite and Managing Partner of DestinationElite Quality Assurance are among the distinguished panel of speakers.

“DestinationElite has been the go-to online platform for the luxury travel and hospitality sector. I believe this partnership with ITB Asia will help shine a light on this lucrative industry as well as create an offline platform for buyers, exhibitors and luxury travel specialists to engage,” Mark Greedy said.

Visitors can expect a strong conference line-up at ITB Asia 2015 following announcements on partnerships with industry professionals such as China Outbound Tourism Research Institute (COTRI) and Centre for Aviation (CAPA), to hold forums and sessions at this year’s show. Attendees can expect to gain an in-depth understanding on China’s booming outbound travel market at COTRI’s industry briefing and learn more about the latest change drivers that are essential to understanding the future of the aviation industry at the CAPA briefing.

Last year, ITB Asia attracted close to 750 exhibitors from 76 countries, as well as 850 buyers from 62 countries. ITB Asia is a partner event of TravelRave, a mega travel and tourism festival week organised by the Singapore Tourism Board.

For more information on ITB Asia 2015, visit www.itb-asia.com