Wednesday 29 October 2014

Seventh edition of ITB Asia on sustainability and diversity

Report by : Gan Yung Chyan
                  / KUCINTA SETIA
Distributed to All Press & Travel Professionals



ITB Asia 2014 opens

The first of a three-year run in Marina Bay Sands, Singapore, the seventh edition of ITB Asia opens on 29 October 2014 at Sands Expo & Convention Centreand ends on 31 October 2014. A ribbon-cutting ceremony at 10 am at Basement 2 is officiated by Mr S Iswaran, Minister in Prime Minister's Office and Second Minister for Home Affairs & Trade & Industry, Dr. Christian Goke, CEO of Messe Berlin and David Scowsill, President & CEO, World Travel Tourism Council (WTTC).

As the biggest and greenest travel trade show in the region, ITB Asia 2014 witnesses many firsts. 

ITB Asia stresses on sustainability


Firstly, the integrated resort’s team of sustainability experts at Marina Bay Sands have guided ITB Asia 2014 in reducing its carbon footprint by five per cent from 399 tonnes in 2012 when ITB Asia held its fifth edition of the travel show at Sands Expo & Convention Centre. This is achieved through a range of measures such as choosing food items sourced regionally for the Harvest Menu, utilizing newly activated in-room motion sensors to ensure maximum lighting efficiency in the meeting rooms and setting a room temperature of 24 degrees. 

Consequently, the total carbon footprint produced during the three-day event is being offset entirely. The carbon credits will in turn be invested in two regional climate change mitigation projects, Sungai Kerling Hydropower in Malaysia and Wayang Windu Geothermal in Indonesia through the integrated resort’s partner Carbon Story.

Secondly, all unused booth giveaways and stationery such as note pads and pens are collected from the exhibitors at the end of ITB Asia by Marina Bay Sands. They will be donated to the integrated resort’s charity partner Food from the Heart. Leftover brochures at the booths will also be collected and recycled. The nature of such a donation and recycling drive is a first for ITB Asia, as well as Marina Bay Sands, an ISO 20121 certified venue host.

More buyers and exhibitors from more countries

Thirdly, ITB Asia 2014 has seen strong support from the business travel segment and an increase in international representation with more than 700 exhibitors from 76 countries and regions.

Exhibitors showing a strong presence this year include the Spain Tourism Board, Brand USA as well as the Philippines Tourism Board and Indonesia’s flag carrier, Garuda Indonesia, both of which have increased booth space by 200% and 300% respectively. This year also sees the strongest buyer participation to-date, with 14% more buyers compared to 2013 [figures from Messe Berlin (Singapore)].


First-time travel trade entity exhibitors come from Mongolia, Andorra, Albania, Greenland Kyrgyzstan, Uzbekistan and Yemen, an increase of 10 per cent from 2013. 

Fly to Central Asia with Uzbekistan Airways and its tour operator exhibitors 


Uzbekistan Airways and Dolores Travel Services under the same booth markets to tour operators flights with Uzbekistan Airways from Singapore. Detailed airline information and Timetables of Uzbekistan Airways for the winter 2014/2015 season are available. 

At the neighbouring booth, Ak Sai Travel from Bishkek, Kyrgyzstan, introduces Kyrgyzstan travel and tourism to prospective agents in the region via Uzbekistan Airways' flight from Singapore via Tashkent. 


Ak Sai organizes trekking tours to the heart of Tian Shan Mountain, Terskei Ala Too and Asian Patagonia, expeditions to Lenin Peak, one of the highest peaks of the Pamir mountain range in Kyrgyzstan, cultural tour "Colors of Kyrgyzstan" which involves visits to famous attractions of Kyrgyzstan such as Son Kul Lake, and Issyk Kul Lake with its magnificent gorges and small towns,and helicopter flights to its Base Camp "Southern Inylchek" at the foot of 7000 plus meter peaks of Khan Tengri and Pobeda (Victory). Guides speaking in English, German, Spanish and French accompany the tourists. Singaporeans are granted free entry upon arrival in Bishkek, the capital of Kyrgyzstan.

For further information on Kyrgyzstan travel packages, contact Ak-Sai Travel at info@ak-sai.com or visit www.ak-sai.com and www.mice.kg.

Besides Uzbekistan Airways, first-time airline exhibitors include Aerodiana, Fiji Airways, VietJet Air and Mann Yadanarpon Airlines.


Aerodiana is a Nazca Lines aircraft sightseeing company with a fleet of 5 Cessna Grand Caravans 208. It will add another Cessna Caravan 208 to its fleet in 2015 to meet flight travel demands to view 13 main geoglyphs of the Nazca Lines including the The Whale, Compass, Trapezoids, Astronaut, Monkey, Dog, Condor, Spider, Hummingbird, Flamingo, Parrot, Hands and Tree in the Ica-Nazca Desert near Lima, the capital and largest commercial city of Peru. 


Each aircraft of Aerodiana accommodating 12 passengers is operated by highly qualified pilots with more than 5,000 flight hours and certification to operate in the region. 

There are 23 airline exhibitors in ITB Asia 2014, the greatest number of airline exhibitors in the travel show's history.

Brief News from selected Tourism Board exhibitors


Tourism for Future NGO from Ulaanbaatar, Mongolia, promotes the new international travel link to Singapore, travel in Mongolia, and Mongolia as the Official Partner Country of ITB Berlin 2015. 


The Andorra pavilion comprises of three trade entities including Pyrenees Andorra the largest mall of this small country situated between France and Spain and XGrandvalira Andorra the largest skiable area in southern Europe with 210 km skiable slopes and 3 snowparks including 1 nighttime snowpark. They have come to attract more Asian tour groups as they confirm an increasing number of Korean and Singaporean tourists entering Andorra in recent years. For further information, contact Ester Servat at esterservat@grandvalira.com.


Albanian National Tourism Agency exhibits at ITB Asia for the first time to attract local tour operators to organize tours to Tirana, the gateway to Albania. Travellers arrive in Tirana via Istanbul or Rome. Albania has UNESCO sites which are the ancient city ruins of Butrinti, the Byzantine castle of Berati and the Cathedral of Shen Meria which houses famous Albanian iconographic works of 16th century artists Onufri and his son Nikolla.


Yemen Tourism Promotion Board reports that there are more Singaporean tourists entering Sa'naa the capital of Yemen via Kuala Lumpur by Yemenia Yemen Airways. Yemeni tour operators under the booth hope to attract Singaporean tour operators to organize trips to Yemen and Socotra Island which has opened Socotra Archipelago Natural Park (the largest in the Middle East and home to more than 140 species of birds, and 800 species of plants including the endemic dragon's blood tree) up to tourism recently. Singaporeans are now granted free visa entry once they arrive in Sa'naa. A few years ago, a Singaporean tourist had to pay 30 US Dollars for a visa entry to Yemen.


At the Tourism Council of Bhutan booth, a spokesperson from Tashi Tours & Travels informs the travel trade press that Tashi Air - Bhutan Airlines still has a plan to start flights to Singapore via Dhaka as early as 2015 while Drukair Royal Bhutan Airlines is said to be evaluating the feasibility of launching scheduled flights to Hong Kong and Seoul-Incheon from Paro in 2015. The national flag carrier is doing well on air traffic to Paro from Singapore via Kolkata.

Conclusion

ITB Asia 2014 is another huge convention and exhibition success for Messe Berlin (Singapore).

The eighth edition of ITB Asia will take place at the same venue from 21 to 23 October 2015.


Meanwhile, Sayacinta - Airpost is proud to present news from Fiji Airways, VietJet Air and Mann Yadanarpon Airlines exhibiting at ITB Asia 2014 in the next three pages. 

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