Research, editing : Gan Yung Chyan, KUCINTA SETIA / Images : Air India, World Airline News
Image : Air India
Air India, a Tata Group-owned airline, that is exhibiting in JATA Tourism Expo 2023 (26 to 29 October 2023 in Osaka) and ITB Asia 2023 (25 to 27 October 2023 in Singapore), has unveiled to media a modern new brand identity and new aircraft livery that capture the essence of a bold new India, marking a milestone in its transformation of the national airline into a national inspiration, in October 2023.
The new look reimagines the iconic Indian window shape, historically used by Air India, into a gold window frame that becomes central to the new brand design system – symbolising a "Window of Possibilities".
Air India’s new logo symbol, "The Vista", is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline’s bold, confident outlook for the future.
Air India’s brand-new aircraft livery and design features a palette of deep red, aubergine, and gold highlights, as well as a chakra-inspired pattern. It also boasts a striking new custom-made "Air India Sans" font, marrying confidence with warmth to position Air India as premium, inclusive and accessible.
Image : Air India
Image : Air India
The new aircraft is expected to operate commercial flights before the end of 2023.
Refs.: https://worldairlinenews.com/2023/08/11/a-new-air-india-is-unveiled-representing-a-bold-new-india-on-the-world-stage/, https://simpleflying.com/air-india-airbus-a350-new-livery/
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