Jetstar Pacific will be renamed Pacific Airlines with a new logo, subject to approval

Report by : Gan Yung Chyan                  / KUCINTA SETIA QANTAS Group (Australia) has agreed to sell its 30 per cent stake in Jetstar Pacific Airlines to Vietnam Airlines. Together, they will promote changes in Jetstar Pacific to improve business production and profitability of this low-cost airline, while promoting scale and the brand power of Vietnam Airlines in the domestic market. Jetstar Pacific will conduct the procedures needed to change the brand name to Pacific Airlines, with a new logo and brand recognition set inspired by Vietnam Airlines's main color. The time Jetstar Pacific officially operates under its former name Pacific Airlines will be based on the Vietnam authorities' decision. Pacific Airlines will also convert booking system from Navitaire to Sabre - Vietnam Airlines system in operation - to synchronize the flight, booking procedures and features for customers with Vietnam Airlines. After changing the brand name, Vietnam Airlines and Pacific Airlines will continue to create a product series that not only meets the diverse needs of customers from low-to high-end cost segment, but also increases value, benefits for both customers and businesses. Jetstar Pacific became the first low-cost airline in Vietnam when it was launched in May 2008. The carrier flies to 16 domestic and international destinations with its fleet of 10 Airbus A320 aircraft.