Sunday 20 September 2015

Cebu Pacific Air's new winter routes on 17 December 2015 in the midst of rebranding

Report & Pictures by : Gan Yung Chyan
                                  / KUCINTA SETIA
Distributed to All Press & Travel Professionals



ITB Asia Exhibitor 2015, Cebu Pacific Air, is resuming Davao's first international Philippines direct flight to Singapore from Davao on 17 December 2015 in the midst of rebranding. It flies between both cities every Thursday and Sunday. 

Besides the resurrected Davao-Singapore-Davao flights, Cebu Pacific Air is launching its first budget flight to Fukuoka from Manila and its Cebu hub's inaugural flight to Taoyuan International Airport the international gateway to Taipei on the same day.

On 17 December 2015, Cebu Pacific flight 5J715 departs from Davao for Singapore at 5.35 pm, arrives in Singapore Changi Airport Terminal 2 at 9.10 pm before leaving Singapore at 9.55 pm and touching down in Davao at 1.40 am under flight 5J716 on 18 December 2015.

Before the Davao-Singapore route debuts, flight 5J922 departs from Manila for Fukuoka at 2.15 pm, arrives in Fukuoka at 6.55 pm before taking off for the sky at 8 pm for Manila and touching down in Manila at 10.40 pm under flight 5J923 whereas flight 5J300 leaves Cebu for Taoyuan at 9.45 pm, touches down in Taoyuan at 12.25 am before departing from Taoyuan at 1.05 am on 18 December and arriving in Cebu at 3.45 am under fight 5J301 on the same day.

The above routes are confirmed to be operated by Cebu Pacific's Airbus A320 aircraft. Currently, Cebu Pacific Air has 10 A319, 31 A320, 6 A330 and 8 ATR 72-500 aircraft. Between 2015 and 2021, it will add seven more A320 and introduce 30 A321neo aircraft to its fleet.



Cebu Pacific has updated its brand image recently. Its Philippine eagle logo now looks sleeker, which conveys "a greater sense of purpose and energy" while it retains its official blue and green, the national colours of the Philippines sea, sky and terrain. The new logo is also logo of its domestic leisure flight subsidiary Cebgo, formerly known as Tigerair Philippines.

The rebranding exercise which started way back on 1 June 2015 is being rolled out in phases through 2016 in celebration of Cebu Pacific Air's twentieth anniversary on 8 March 2016. 

Cebu Pacific Air's Inflight Magazine Smile, its web-site, domestic ticketing offices and advertisements have adopted gradually the new brand image since June 2015. Further changes will include everything from crew uniforms to the entire fleet livery and will extend into Cebu Pacific's inflight systems to enhance travel experiences.

Visit Cebu Pacific Air at Booth F/B19, ITB Asia 2015 from 21-23 October. Watch this space for the picture.

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