Wednesday, 3 July 2013

Tiger Airways is now Tigerair

An Extract of Tiger Airways' Media Release edited by Gan Yung Chyan.
More to reveal after Sayacinta - Airpost's visit to Tigerair Kuala Lumpur station on 6 July 2013. 


Travellers in Asia can now look forward to a brand new Tigerair, as Tiger Airways, Singapore's leading
group of budget carriers unveiled its new identity at a press conference held at Changi Airport’s Terminal 2 on 3 July 2013.

Sharing his vision at the press event this morning, Koay Peng Yen, Group CEO of Tiger Airways Holdings, said, “Leisure travel is all about accumulating great experiences and memories. We hope that the new Tigerair can represent relaxation, joy and adventure in the hearts on our customers.”

The new face of Tigerair has a fresh and upbeat look that embodies its brand personality — warm, passionate and genuine. The leaping tiger that used to be the main element of Tigerair’s logo has made way for a contemporary grey rounded font typography, with blushing orange accents.

The Singapore-born and bred budget carrier has also been creating synergies with its affliates in Australia, Indonesia and the Philippines by allowing customers to book connecting flights from any of these carriers. The Australian unit of Tigerair is Tigerair Australia (formerly Tiger Airways Australia). The Indonesian partner is Tigerair Mandala (previously Mandala) while the Philippines affiliate is Tigerair Philippines (also known as Tiger Airways Philippines and previously SEAIR South East Asian Airlines). Passengers can connect flights seamlessly in Singapore without clearing immigration or transferring their own luggage.

Tigerair plans to enable mobile and web check-in for all customers, allowing customers without check-in baggage to head straight to the departure lounge upon arrival at the airport. Customers can also look forward to more capabilities on offer via Tigerair’s mobile application, which currently contains many functions, including searching and booking flights, and selecting seats. The mobile app is available on
Android, Apple, and Blackberry platforms.

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