Saturday, 6 July 2013

Tigerair aims to enhance relations with business travellers, ends unprofitable routes

Report by : Gan Yung Chyan
                 / KUCINTA SETIA
Distributed to All Press & Travel Professionals


Tigerair aims to enhance relations with business travellers and ends unprofitable routes after the official launch of its new look on 3 July 2013. Sayacinta - Airpost learns about these Tigerair's plans after a short media trip to Tigerair's Station in Kuala Lumpur International Airport-Low-Cost Carrier Terminal (KLIA-LCCT) on 6 July.

In an endeavour to focus on building its image as an airline passionate towards excellent, warm customer service and in addition to the early sale and raw fares on its web-site, Tigerair plans to introduce "combo" and "combo plus" fares.

The "combo" fares take into account of the selected inclusion of key products like a hot meal, selections of a preferred seat and an SMS itinerary.

The "combo plus" fare is designed to meet the needs of Small and Medium Enterprise (SME) business travellers and customers who travel to a destination and return the same day. In addition to the free meal and free preferred seat selection, it includes a change-fee waiver, a BoardMeFirst fee of 6 Singapore Dollars and the option to fly back on an earlier or a later flight, which is subject to availability when checking-in for these flights starts.

In order to provide variety of destination choices to all travellers, Tigerair continues to hunt for new and exciting destinations.

Besides launching new direct flights to Boracay (Kalibo), Yogyakarta and Bandung, Tigerair plans to begin new flights to other Indonesian cities like Pontianak, Makassar and Manado itself or through its Indonesian unit Tigerair Mandala. It has plans to begin flights to Ipoh, Kuala Terrenganu, Yangon, and even Mandalay in Myanmar. Options are open.

Tigerair aims to launch flights to further eight new destinations by December 2013. However, with the new flights and limited Airbus A320 aircraft, it has ended unprofitable routes or stopped services to destinations that have shown lower passenger loads such as Kota Kinabalu, Padang (Mandala's Padang-Singapore route suspended in June) and Kuching.

According to Tigerair, it will also stop direct flights of Tigerair Philippines (or SEAIR South East Asian Airlines) to Clark on 16 July 2013 so that a new domestic flight from Clark to Kalibo will be introduced on 17 July 2013 and direct flights to Kalibo from Singapore begin on 18 July 2013.

Tigerair Philippines' last flight from Clark to Singapore is on 15 July 2013. At 7.25 am, the last flight DG7792 leaves Clark for Singapore, touches down in Singapore at 10.55 am before departing for Clark at 11.25 am and arriving in Clark at 2.55 pm under DG7793.

On 17 July, DG7402 departs from Clark for Kalibo at 3.40 pm, arrives in Kalibo at 4.55 pm under DG7402 before embarking on its return journey to Clark at 5.25 pm and touching down in Clark at 6.40 pm.

The Tigerair flight from Clark to Singapore will thus transit in Kalibo from 17 July, according to Tigerair.

The roll-out of the new Tigerair corporate logo and name starts from its inflight magazines Tiger Tales and Tiger Shop since 1 July 2013 and the process of continuous change is taking place in phases systematically and smoothly across the Tigerair-branded airlines in Singapore, Australia, Indonesia and the Philippines. Feedback will be gathered from passengers after their booking, flight and call-centre interactions with Tigerair.

Tiger Tales has a bilingual English-Bahasa Indonesia edition for Tigerair Mandala, named Tiger Tales Indonesia.


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