ITE & MICE 2013 covers Hong Kong and China under one roof

Edited by : Gan Yung Chyan

                / KUCINTA SETIA

In 2011, the number of Hong Kong tourists to Singapore and Thailand were respectively 464,375 (an increase of 19.8%) and 386,139 (a rise of 33.5%). Hong Kong incurred US$19.1 billion (+9.6%) on international tourism expenditure, and has a per capita spending per even higher than Japan! Click here to see the details.

Respectively, 20% and 73% of 12,000 buyers and trade visitors of ITE & MICE 2012  in the two trade days came from China and Hong Kong, with over 5700 from travel agents and from 3300 corporations and MICE industry. Therefore ITE & MICE is the effective platform covering under the same roof in these two significant source markets. The next ITE & MICE will be held from 13 to 16 June 2013 at Hong Kong Convention & Exhibition Centre.

Besides meeting visitors at booths, the Travel Expo's password-enabled online system allows exhibitors and buyers to make pre-appointments weeks before opening, and exhibitors can join the onsite Business Matching. ITE also assist exhibitors to hold seminars, including publishing on the Expo's trade websites for online pre-registrations by trade visitors.

ITE & MICE 2012 drew from 54 countries and regions worldwide 665 international exhibitors, 85% of which came from abroad. There were 30 official pavilions / participations including those ASEAN countries like Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia (Sabah, Penang & Malaysia Tourism Health Council), the Philippines, Thailand and Vietnam, as well as China, Japan, Taiwan, South Korea, Bhutan, Mongolia and Macau.

The Expo ITE & MICE highlights trendy themes like Wellness & Medical Tourism, Cruise, Honeymooning & Overseas Wedding, Study Tours, and Travel Photography etc.

The two public days in 2012 draw some 70,000 quality visitors. Surveys found over 70 % of them prefer travelling in FIT; 18% made 5 or more overnight leisure trips in the past twelve months; and over 20% did or showed interest in booking tours and purchasing travel products.

ITE & MICE is supported by China National Tourism Administration, Hong Kong Tourism Board, Macau Government Tourist Office, and the Travel Industry Council of Hong Kong. 

Source : TKS Exhibition Services Ltd, Hong Kong

Note : As the representative media of Singapore, Kucinta Setia has covered the travel and tourism products and news of ITE & MICE during the last three years in the online publication Sayacinta - Airpost and hopes to report on ITE & MICE again in the next two years. Selected pictures from ITE & MICE in those years will be re-featured soon.