Starlux Airlines to launch flights to Busan and Europe in the second half of 2026

Reporter, photo copyright by : Wang Yi-hong / Image : Starlux Airlines held a grand launch event yesterday in Omotesando, a fashion landmark in Tokyo, officially unveiling its brand project, "STARLUX AIRSORAYAMA Art Project." 

Starlux Airlines Chief Strategy Officer Liu Yun-fu stated that with the recovery of passenger load factors on North American routes, continued popularity on Northeast Asian routes, and stable Southeast Asian routes, coupled with the launch of European routes in the second half of this year, Starlux Airlines' operations this year are certain to grow compared to last year.

Liu Yunfu stated on 27 January 2026 after the STARLUX AIRSORAYAMA Art Project, a brand initiative by Starlux Airlines, that the North American route performed poorly last year due to U.S. President Trump's retaliatory tariffs and immigration regulations. This year, with the impact of tariffs and immigration factors fading, passenger traffic on the North American route is expected to recover. The load factor in the first quarter has already rebounded to over 70%, and the goal is to stabilize it at 75%-80%. However, returning to the previous peak of 83%-85% will be extremely difficult. Nevertheless, since the launch of the Phoenix route in January, the load factor has been around 75-80%, a respectable performance. Overall, the North American route is expected to see significant growth compared to last year.

Liu Yunfu added that the Northeast Asian market benefits from exchange rate advantages, with the Japanese market remaining strong and the South Korean market also performing well. He anticipates that a route to Busan, South Korea, may be launched as early as the second half of the year.

Liu Yunfu analyzed that the Southeast Asian market is performing steadily overall. Currently, the availability of seats, flight frequency, and passenger volume at various destinations remain stable, unaffected by serious political factors (such as the political stability in Thailand). Vietnam has a large number of business travellers, while Manila mainly serves transit passengers. Demand for popular tourist destinations such as Danang, Phu Quoc, Hanoi and Denpasar remains stable, making it difficult to lower ticket prices.

Regarding new European destinations, Liu Yunfu said that two new destinations will be announced immediately after the Lunar New Year. Market analysts believe Prague and Milan are the most likely candidates.